Owners want a better deal, brands are increasing in number, segmentation is creating ever smaller market segments. The number of defined niches is expanding rapidly. The options for repositioning have increased. The temptation to seek brand transfer is significant while the lure of higher values in residential in London remains.
Covering brand operating agreements, franchise agreements, independent management agreements and an increasing multiplicity of hybrid arrangements, this is the annual briefing on all matters related to hotel operating and management agreements and the values of owner and non-owner managed hotels.
This year, topics include:
Values after the referendum and with a lower pound
Implications of the interest rate horizon and the anticipated increase in inflation
Staffing and profit implications of Brexit and increases in the living wage
Values now and trends
Holding the brand manager to account and getting more from the brand manager
The challenge of Airbnb and HomeAway
What’s happening in brands
Macro-influences impacting performance
Holding the brand to account
Franchises and Independent Reservation Systems
Current thinking on ownership models – opportunities for independents
The art of repositioning
Funding sources, costs and trends
For all hotel owners, operators, managers, financiers, investors, franchisors, lawyers, agents, consultants and advisors.